---
title: "Pacelane.ai"
type: case-study
client: "Pacelane"
role: "Co-founder (CPO), Product and Brand Designer"
start_date: "2025"
end_date: "2026"
duration: "12 Months"
tags: ["AI Product", "Product Strategy", "Design Systems", "Front-End Development", "0 to 1", "SaaS"]
tools: ["Figma", "React", "TypeScript", "Tailwind CSS"]
author: "Rômulo Sandri"
---

# Pacelane.ai

Co-founded and designed Pacelane.ai, an AI writing agent that drafts LinkedIn posts in an executive’s own voice, taking it from product strategy and brand through Figma to a shipped React front-end.

## Overview

Pacelane is an AI writing agent for executives who need LinkedIn to sound like them, not like a model. You point it at a meeting, a PDF, a URL, or the week’s news, and it drafts a post they can actually publish. I co-founded the company with two others after research with dozens of founders about content creation, then took the product from strategy and brand through Figma and the React front-end.

## Details

- **Client:** Pacelane
- **Role:** Co-founder (CPO), Product and Brand Designer
- **Period:** 2025 – 2026
- **Duration:** 12 Months
- **Tools:** Figma, React, TypeScript, Tailwind CSS
- **Tags:** AI Product, Product Strategy, Design Systems, Front-End Development, 0 to 1, SaaS

## Delivered

- Product strategy
- Primary research
- Secondary research
- User testing
- High-fidelity screens in Figma for the full user flow
- Full design system in Figma and in the front-end
- Full front-end in React, Tailwind, and TypeScript